If you were to tell me six months ago that I’d be writing a post about food, I would think you were joking. Sure, I’ll share a post or two on Instagram and Twitter about what’s on the menu for the day (who doesn’t?), or share a decadent recipe – thinking sharing it will in some way make me commit to eventually cooking it.
But, as luck would have it, I stumbled across a tweet from a friend, and former colleague of mine, Jess Paul:
Jess Paul @japa_gaijin – @SoupSimply Hey – I’ve been meaning to ask you… Do you have nutritional information available for your soups?
Her post to Regina’s Soup Simply peaked my interest about nutrition and food. That’s why I couldn’t resist the temptation. I figured I’d weigh in on the conversation:
Brennen Schmidt @brenzens – @japa_gaijin I’m thinking @SoupSimplywill pick up a few more customers just by adding in the info into @MyFitnessPal… 😉
Jess asked a question that I, along with countless others, want to know. It also happens to be a question that gets small businesses to (sometimes) get anxious at the thought they have to spend copious amounts of time and money getting people the nutritional information they’re looking for. Nothing could be further from the truth.
Presenting…myfitnesspal
If anything, this question presents a real opportunity to small businesses, especially the folks with the Regina Farmer’s Market.
Thanks to a free app called myfitnesspal, it’s as simple as 1, 2, 3 to give people a pretty good idea of what’s in a serving of your decadent and delicious food.
Plus, it allows you to safely and securely store those recipes all in one place. Need to tweak a recipe? No problem. It updates the nutrition information instantly.
And, saving the best for last: it even allows you to easily print a nutrition label.
Don’t want to stick the label on your food? That’s no big deal. Simply post it on your site, or, better yet: show your customers just how wholesome and nutritious your food is by sharing it in the description of your decadent meals and treats on your organization’s social media channels.
What do do
I use myfitnesspal all the time. For macro-conscious people, this app is a must for keeping track of carbs, fats and proteins throughout the day.
It doesn’t just end there. The app also allows one to keep track of a myriad of nutrition information including sodium, iron and potassium, to name a few.
You may be thinking, “What’s the point of tracking this stuff?” Well, all I can say is this: watch out for even more posts about nutrition, wearables and the Internet of Things as time goes on. If the Consumer Electronics Show (CES) 2015 has shown anything, it’s this: it’s better to be ahead of the curve, than behind it.
Plus, the little bit of time it takes to provide this information just might get you a couple more customers just waiting to buy your delicious food, and share the enjoyment with friends and family.
It might even lead to a post from a guy who can’t help but share pictures of food on Instagram or Twitter.
————-
Originally posted on LinkedIn
0 Comments